Limoncè Spritz Summer Tour
Brand launch event
On the occasion of the Limoncè Spritz launch, we organized the summer tour Squeeze the Day to introduce the new refreshment and bring it closer to consumers along the Adriatic coast. During July and August, the tour covered the largest coastal destinations in Istria and Dalmatia.
Through carefully designed after-beach parties, pop-up activations, and surprise guerrilla performances, Limoncè Spritz became synonymous with good music, friendly gatherings, and carefree summer moments. Special emphasis was placed on creating “shareable” moments and engaging consumers, further strengthening the brand’s image as the perfect choice for daytime enjoyment.
The agency was engaged for the creative concept, full production and coordination of the tour, as well as the PR campaign and social media campaign.
