The Sap Forum is one of the most important business and technology conferences in Croatia. This year, the event was held in the enticing space of the Zagreb Kaptol Boutique Cinema under the slogan “Digital Business”. Both local and international experts from various areas, as well as many SAP technology users, spoke at the Forum. The topics were the importance of digitization and innovation in contemporary business and digital economy’s effect on the economy. The round table was led by experts Mladen Pejković (Atlantic grupa), Mladen Fogec (Siemens), Dejan Donev (Erste banka), Hrvoje Balen (Algebra, HUP) and Rumyana Trencheva, Managing Director at SAP South East Europe. The audience also had the opportunity to hear lectures from Gary Whitehall, Stefan Hoechbauer, President of the MEE regions at SAP, and Sonja Popović, Managing Director at SAP Croatia. The 16th SAP ICT Journalist Prize Božo Težak Award ceremony was also held as part of the Forum.